Firstly I feel amazing about BNET provides a Web 2.0 topic from his newsletter. This is a really so hot topic for all companies. In those web 2.0 related articles, following steps are recommending to be used while applying web 2.0 in real business. I think
Step1: Start Small and Simply
Step2: Build Support from the Ground Up
Step 3: Experiment and Extend
Step 4: Give Power to the PeopleThe final step is really important for people who care about web 2.0.